2016-04-04

How to present an apartment for sale?

Basing on experience of our advisors, we created a list of top 10 tips regarding presenting a property to potential customers. We hope that the observance of these rules will help to improve the efficiency of sales.

1Keep the interval between presentations

Schedule the housing presentations at reasonable intervals. They should not be made more frequently than every 45 minutes. Do not allow a situation, where the buyer along with the agent will wait in line in the hallway for the possible entry to the premises. Reasonable appointments of new clients allows to dedicate to each client the amount of time, which is enough for him to ask all the questions and details he is interested in.

2Take care of the atmosphere

Make the buyer feel comfortable and exceptionally in your apartment, so in the course of his visit turn off the TV, and focus completely on him. Music is good for everything, but how can you be sure that the buyer is eg. a fan of your favorite singer. Coffee, tea, cake - why not? Perhaps this is another apartment, which he is viewing today. Thanks to the kindness expressed your offer will cause only positive connotations.

3Be honest

Do not try to hide defects or shortcomings of your home. Be honest and tell your visitor about pros and cons of living in this place. Through openness you will win over the potential buyer and exclude possibility of the allegations from his part about the lack of appropriate information.

4Think about the care of animals

Do you know that only every fourth Pole has at home a dog or a cat? Not everyone is animal-friendly, so be sure to care for your four-legged friends, that their presence does not interfere with a visit of a potential client. Besides, try to clean up beforehand traces of animals, eg. your dog's coat. 9 million Poles suffer from allergies, so it is highly possible, that a visit in not aired apartment of animal lover will end for many people with conjunctivitis and rhinitis.

5Take care of the details

Sometimes the seller, to further increase the attractiveness of the property, decides on small renovation. What is eg. the purchase of cans of paint to paint the walls in the stairwell, which was previously damaged by graffiti fans, or sticking new local number of the premises, to the possibility of finalizing the whole deal? The client might be disturbed eg. by creaking doors and flickering fluorescent lights. The less surprises, the greater the chance of success.

6Remember that "the bathroom sells the apartment"

A lot of real estate brokers will tell you that „the bathroom sells the apartment”. The bathroom  showcases the entire premises and is an evidence of its owners. Hang white terry towels, make the tiles, toilets and terracotta shine, take care of good lighting and air fresheners. Remove clothes from the dryer – this way you will make the space more neutral.

7Keep immaculate order in the kitchen

If customers visiting your house are married or a couple, you can be sure that the last decision to buy makes in most cases a woman. Make sure of the proper look of the kitchen. Take care first and foremost about the cleanliness (especially the fridge and microwave) and wash all the dishes. An important element is the lighting. Bright, perfectly clean kitchen always draws attention.

8Remove unnecessary things

Try to make an apartment seemed spacious. To achieve this you must follow a few simple steps. Think about how many things in the house unnecessarily clutters in arrears without a specific destination (box of the vacuum cleaner,  clothes dryer). Also clean up newspapers on the table, and other details that may distract the customer. Seemingly mundane activities, but they can change the image of the premises.

9Light up the space

If it os possible, try to present the premises in daylight. Nothing illuminates the apartment as good as rays of the sun. But if you ever had the visit of the buyer in the evening, be sure to organize bright light. Turn on all possible sources of light. At the presentation of the apartment use stronger bulbs than usual.

1oLeave the presentation to the broker

Take care to inform the family members about the announced visit of the buyer, so that no one was surprised by the doorbell. If you are not able to present the premises alone, ask a responsible person, who will know how the answers to all possible questions. You can leave the presentation of the apartment to your broker.

11Be calm

Zachowaj spokój, nawet kiedy klient wytyka słabe strony Twojego mieszkania. Jest to typowa zagrywka psychologiczna mająca na celu obniżenie ceny oferty. Odpowiadaj zawsze na pytania rzeczowo, a zarzuty o ew. mankamenty odpieraj podkreślając niewątpliwe atuty Twojego mieszkania. Kupujący zresztą dobrze wie, że mieszkania z rynku wtórnego nie są idealne.

 

Keep calm, even if the customer points out the weaknesses of your apartment. This is a typical psychological ploy aimed at reducing the offer price. Always answer to all questions objectively, and allegations regarding shortcomings of the property resist emphasizing the undeniable advantages of the apartment. Besides the buyer knows that apartments from secondary market are not perfect.

 


 

Exclusive Agreement? The best Solution!

 

Find the nearest Metrohouse office. We help you with selling you property!

 

 


Masz pytania? Skontaktuj się z nami lub odwiedź najbliższe biuro Metrohouse.

+48 22 626 pokaż!

Wypełnij poniższy formularz:

Czy ten wpis okazał się przydatny? Udostępnij znajomym


Wyślij wiadomość mailem

Czy ten wpis okazał się przydatny?
Wyślij znajomym!


Wyślij wiadomość mailem

Nasi klienci powiedzieli

"Dziękujemy (z Żoną), za sprawne i szybkie załatwienie sprzedaży/kupna przedmiotowej działki.Choć nie obyło się bez nieco nerwowej atmosfery na końcu (z powodu nieoczekiwanej zmiany zdania przez sprzedającą), to jednak szczęśliwie udało się nam (między innymi dzięki rzeczowej i spokojnej Pana argumentacji), sprawę doprowadzić do końca."

— Dariusz Sz., Gdańsk